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"Heuristic, as an adjective, means 'serving to discover'.
The aim of heuristics is to study the methods and rules of discovery and invention
."
G Polya "How to solve it", 1945
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Shell's D + I Paper
IPTC 12919
Diversity and Inclusion as a Business Enabler
John Sequeira, Sandy Hu, and Albert Lo, Sarawak Shell Berhad
2008